Kim posts it.

The world reacts.

The Sack is available on SKIMS.com

We bring it to the streets.

The Sack lives on.

The Sack took on a life of its own after the release. The internet took the imagery and meme-ified it, as it does with anything worth talking about. Becoming a symbol of broader femininity and resistance, The Sack appeared on bathroom signs, crosswalks, social media, and more. The powerful imagery of Kim, one of the most looked at woman in the world, hiding herself, sent a clear message to all about the struggles of womanhood. The Sack continues to be seen throughout the country, popping up in more and more creative ways. 

A representation of nothing, that has come to mean everything.