I had the privilege of working on two different case studies that were both recognized by the D&AD New Blood Awards.
One for Durex, which earned a White Pencil.
The next for Kraft, which earned a Graphite Pencil.
54% of kids will encounter online porn before they turn 13. This exposure often leads to a fundamental misunderstanding of sex and relationships, now and later in life. It’s only natural for kids to be curious about sex. But when curiosity isn’t met with support, kids are left to find answers on their own. Enter DurEd, a groundbreaking sex education initiative by Durex. DurEd works via a parent-installed browser plugin, redirecting sex-based searches to the DurEd website. There, kids are guided through an age-appropriate collection of sex ed resources and parents are encouraged to continue the conversation offline.
A majority of Generation Z struggles with food guilt and anxiety, heavily influenced by societal perceptions of food morality. To boldly challenge these notions, Kraft launched Immaculate during New York Restaurant Week. Immaculate, a playful fine dining experience, turned patrons' own boxes of Kraft Mac & Cheese into whimsical dishes and gave all a chance to celebrate food joyfully, like a kid again. Marked by a Michelin star and #FoodTok fervor, Immaculate’s success signified a dramatic cultural shift toward embracing food comfortably and without judgment.
TEAM IMMACULATE:
Leyna Cromarty- Art Director
Alessandra Castro- Art Director
Avery Longfield- Copywriter
Meera Becker- Copywriter