A story of redemption, growth, pride, and above all, love—Lone Star Beer boasts a history as deep and legendary as Texas itself.
Throughout its time, Lone Star has been present for life's most pivotal and everyday moments: a beer for celebrating, commiserating, and simply enjoying. Over the past year, I've had the great pleasure of working with Lone Star, creating content for their social media, out-of-home displays, and larger brand events.
A horse strolls up to the tailgate with a pack of Lone Star, and the rest is history.
A collaboration between Favor delivery and Lone Star Beer felt natural, and adding an equine companion just felt right. With both brands being proudly Texan, we wanted to take that spirit to the next level. The result: an unforgettable tailgate delivery that captured the natural joy and personality around Lone Star.
Big Beer for the Big State
An OOH campaign introducing the new 25-ounce cans of Lone Star and Lone Star Light.
A city-specific social media series for Lone Star Beer celebrating the distinct culture of individual Texas cities, positioning Lone Star as the authentic choice for hometown Texans.
What began as a simple line quickly turned into three Texans getting Lone Star art tattooed on their bodies. For some, loyalty to Lone Star runs truly skin deep.
